Passion. Purpose. Partnership.
Progress.
Amanda is CEO of The Partnership, Atlanta’s oldest privately held marketing and brand communications agency, established in 1979.
The firm orchestrates integrated solutions across branding, communications, advertising, public relations, crisis management and digital development. The Atlanta, Georgia headquartered agency has over 30 employees and offices in Florida, Ohio and Pennsylvania.
Her agency represents corporate clients spanning Coca Cola, International Continental Hotel Group, Ferrari, and top 100- healthcare systems including NCH. With their name as their approach, The Partnership is devoted to genuine collaboration and realizing results.
Amanda is a change agent. Amid the COVID-19 pandemic, Amanda’s expertise in navigating change and crisis communication became invaluable to brands. She’s one of the leading crisis communications and media training experts in the nation.
Amanda resides in Atlanta and Naples, Florida.
Health Story
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When purpose meets passion, partnership is created. With that comes deep belonging and sense of community.
Amanda Lucey
The Pursuit of Constant Evolution
Amanda’s journey is a testament to her belief in never standing still. Driven by an insatiable desire for progress, she embodies the spirit of relentless improvement.
Amanda’s story began at her kitchen table, where she founded her first marketing agency with nothing but a vision for change and a determination to make a mark on the world. In just five years, her ambition propelled her to acquire one of Atlanta’s premier privately held agencies, a move that solidified her reputation as a dynamo in the industry.
Under her leadership, The Partnership transformed into a beacon of innovation in communications, with offices in Atlanta and Naples and a team that spans the nation.
Her agency’s mission? To revolutionize marketing, branding and digital communications for giants like Coca Cola, International Continental Hotel Group and Ferrari, along with leading healthcare systems such as NCH.
Amid her professional ascent, Amanda never lost sight of her personal growth journey. She continually sought to sculpt herself into the leader she aspired to be—fueled by a conviction that to be better and do better was her true calling.
Leading Through Upheaval
The advent of the COVID-19 pandemic underscored Amanda’s unparalleled ability to guide through turbulence. As the world grappled with an unprecedented health crisis, she stood at the forefront, navigating the storm with expertise in change and crisis communication. Her approach was transformative, reshaping brand marketing strategies in the healthcare sector to meet the moment with resilience and foresight.
In 2024, amidst the backdrop of global upheaval, Amanda co-authored Upheaval: Crafting a Culture and Managing Your Message Through a Crisis. This debut book emerged not just as a manual for navigating disruption but as a clarion call for industry-wide betterment. Its principles for managing brand messages through tumultuous times resonated widely, catapulting Amanda to the forefront of thought leadership. Her insights, hailed as revolutionary, earned her spots on over a dozen podcasts and coverage by leading media outlets, marking her indelible impact on the industry and beyond.
Through every chapter of her story, Amanda remains a change agent, a visionary always in motion, relentlessly pursuing a better self, a better team and a better world.
Values System for Success
Contact Amanda
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