Meet Amanda

Founder. CEO. Keynote Speaker. Author.

Amanda is a change agent.

Amid the COVID-19 pandemic, Amanda’s expertise in navigating change and crisis communication became invaluable to brands. She’s one of the leading crisis communications and media training experts in the nation.

She’s a strategic brand communicator, marketer, keynote speaker and media relations professional.

Amanda is an engaging, creative, empathetic and inspirational thought leader. She shares stories and empowers others to craft a culture of curiosity that will create the best strategic creative and communications solutions.

A Celebrated Change Agent Featured By:

Debut Book: Upheaval

Reshaping America’s view of community healthcare.

With Upheaval, Paul Hiltz and Amanda Lucey give a look inside healthcare culture through their work with the Naples Comprehensive Health system. Grappling with a recent collapse in public trust, the authors share how they joined physicians and the community to strengthen the vital bonds necessary for quality healthcare to thrive. Little did they know, time was short, as the approaching pandemic spun toward them.

They offer us a vantage point into the three-year calamity and weave the remarkable story of a community gathering to face down the upheaval through the near-paralyzing, grief-choked uncertainties. Paul Hiltz, Amanda Lucey, and a great team led through every phase of the crisis. Inside, they’ve included unique leadership, branding, and communications toolkits to share their critical strategic decision-making.

Upheaval reshapes America’s view of community healthcare and the essential bonds of trust and connection necessary to confront the next plague. This community threw physicians a lifeline and stood toe-to-toe with them in the moments of truth. You’ll also find lessons on corporate branding, as the authors discovered how to build trust in the brand create a sense of belonging so rare in today’s corporate world.

“Amanda is highly strategic, a creative thinker, and a master problem solver. If there’s a mountain to climb, she’s the certified guide you want by your side."

“Amanda Lucey is a force of nature. In my 35 years working with creative agencies, rarely have I seen her combination of ambition, intelligence and commitment in building a unique agency culture. Her book is chock-full of inspiration.”

“The book provides unique insights into the practical side of leading during crisis… With its emphasis on collaboration, trust, and forward-thinking strategy, the book offers valuable lessons for executives, communicators, PR professionals, and civic leaders.”

“Urgent and utterly thought-provoking, this book captures the conflict at a hospital during the pandemic… The narrative is enriched with lessons on managing crises, building teamwork, and harnessing the power of storytelling in restoring confidence… This book offers valuable lessons for healthcare leaders, community organizers, and anyone handling any form of crisis with integrity and purpose.”

Meet Amanda, A Trailblazing Leader

With decades of expertise and a proven track record, Amanda has become a powerhouse of innovation and resilience. Discover how her leadership, crisis management skills, and inspirational presence have shaped her journey and continue to drive her success.