Upheaval

With Upheaval, authors Paul Hiltz and Amanda Lucey give a look inside healthcare culture through their work with the Naples Comprehensive Health system. Grappling with a recent collapse in public trust, the authors share how they joined physicians and the community to strengthen the vital bonds necessary for quality healthcare to thrive. Little did they know, time was short, as the approaching pandemic spun toward them. They offer us a vantage point into the three-year calamity and weave the remarkable story of a community gathering to face down the upheaval through the near-paralyzing, grief-choked uncertainties. Paul Hiltz, Amanda Lucey, and a great team led through every phase of the crisis. Inside, they’ve included unique leadership, branding, and communications toolkits to share their critical strategic decision-making. Upheaval reshapes America’s view of community healthcare and the essential bonds of trust and connection necessary to confront the next plague. This community threw physicians a lifeline and stood toe-to-toe with them in the moments of truth. You’ll also find lessons on corporate branding, as the authors discovered how to build trust in the brand create a sense of belonging so rare in today’s corporate world.